Lee’s Fresh Market
Before relaunching as Lee’s Fresh Market in 2021, McLamb’s Abattoir & Meats knew they needed to realign their brand strategy. Their marketing efforts had yielded little results and failed to effectively represent them as a premium butcher shop.
In a butchers world, that idea of freshness is extremely important. To set them apart from their competitors, I eschewed literal interpretations of cows, pigs and chickens and went with a softer vintage style.
Beginning with the idea of a wax seal and seal of quality I built a strong emblem that, through its use on products and advertising, will represent their own personal quality assurance. We wanted people to say “This is Lee’s so it must be good!”.
Previous branding efforts
