A DESIGN OVERVIEW
My services, project details and more.
“I'm excited to collaborate with you to create a logo that captures the essence of your business. However, it can be difficult to put the actual logo design process into words. This page should serve as a guide, so you’ll know what to anticipate as we work together.”
—Andrew Wood, Owner
SCOPE OF SERVICES
WOOD is solely focused on building professional logos and identity materials for large and small businesses across North Carolina and beyond.
TARGETED DESIGN
Unlike logo builders and design farms, I don’t just whip up a logo from vague ideas about your business. I work hand-in-hand with you to craft the perfect logo that speaks directly to your target audience. My goal is not just to design a logo, but to solve the problems your business is facing in the future.
YOUR IDENTITY
Along with a logo, an identity further enhances the voice of your business and lays a consistent roadmap to follow as a brand grows. Depending on your needs, it usually includes color schemes, typography, on-brand graphics, on-brand imagery, tone and more. Robust branding guidelines are also included.
DESIGN THAT WORKS
Your logo and identity is built to work across all mediums and use cases. I’ll be providing you with a logo package that contains multiple file types and usage guidelines. You’ll never have to stress about poor print quality, inconsistent usage or being unable to provide files for digital and print projects.
FULL SUPPORT
Lost your logo files? Need a particular file type? Need branding guidance?
Call or email me. Your logo and identity materials will have have a lifetime support guarantee.
*Please allow up to 24 hours for emergency requests to be fulfilled.
PROJECT OVERVIEW
Below is a breakdown of each step in my logo design process. This should keep everything simple and easy to follow once we get started.
1 DISCOVERY
Who are you?
Once we get in touch, we meet so I can learn about you, your business, your clients, what problems you’re facing and if I’m a good fit for your needs. This is a great time to see past design work including current logos, print collateral, advertisements and more.
2 RESEARCH
It’s a deep dive.
I research your competitors both locally and statewide (nationwide if necessary) to set your business apart. This step is extremely important for your business’s future. I want your brand to stand out from your peers and carve out a voice of its own.
3 CONCEPTS
Let's get cookin’.
I’ll take into account everything I’ve learned so far about your business and competitors and begin crafting concepts that fit within the project criteria. Sketching will usually be a big part of this phase along with digital drafts of ideas I feel are strong.
4 FEEDBACK
It’s great, except…
In this phase, we’ll eliminate ineffective concepts and bolster good ideas. I may show you sketches and digital drafts to explain how ideas came to be and give you my advice. If given multiple concepts, now would be the time to choose a particular direction.
5 REVISIONS
Try, try again.
After getting all of your feedback, I’ll create revisions on the current concepts and possibly create new ones as required. These concepts are presented again. The feedback and revision stage is usually repeated a few times until you approve the final designs.
6 APPROVAL
I love this part!
I’ve done the work and you’ve done the worrying. Now, we’re super happy with the direction we took. Your business never looked so good! All logo files are finalized, I create branding guidelines and begin readying the file package with your deliverables.
7 DELIVERABLES
Files and more.
A logo package is your go-to whenever someone needs your logo and identity materials. Generally included is both print and digital use color formats along with multiple file types including Adobe Illustrator, EPS, DXF and PNG. Your branding guidelines are also included.
8 SUPPORT
I’m here to help.
Lost your logo files? Need a particular file type? Need branding guidance?
CALL ME. My logo/identity services have a lifetime support guarantee.
*Please allow up to 24 hours for emergency requests to fulfilled.